ICT and Tourism: Challenges and Opportunities

The revolution in ICTs has profound implications for economic and social development. It has pervaded every aspect of human life whether it is health, education, economics, governance, entertainment etc. Dissemination, propagation and accessibility of these technologies are viewed to be integral to a country’s development strategy. The most important benefit associated with the access to the new technologies is the increase in the supply of information. Information is shared and disseminated to larger audience. Secondly it reduces the cost of production. Knowledge is produced, transmitted, accessed and shared at the minimum cost. With the reduction in the transactional costs, there is also a reduction in the degree of inefficiencies and uncertainty. Thirdly it has overcome the constraints of distance and geography. ICTs have cut across the geographic boundaries of the nation states. Buyers and sellers are able to share information, specifications, production process etc across the national borders. It enables all to know the comparative advantage in the market economy. It leads to the larger markets and increased access to global supply chains. Fourthly it has led to more transparency. Networking and information sharing definitely leads to demands for greater openness and transparency. Whether you want to know the status of the central banks’ foreign exchange agency or the cost prize of potatoes in the local market, ICTs empowers the individual with the information access, which is transparent. Efforts are under way to integrate ICTs to all sectors and developmental activity. Tourism is one such potential area. Tourism and economy are closely interconnected. Discussion on Tourism involves the discussion on economic enterprise also.